Exhibitions and trade shows give you the opportunity to show off what your business can do, to hundreds, if not thousands of potential customers. Making sure you stand out from your competitors is going to give you the edge. Displaying your business in the best way, will be the difference of people walking past your stand, because the next one is more attractive, or stopping by and saying hello, and we all know where that leads! Here’s our top tips for making your business shine!
1. Your Stand
Make the most of the space available to you on your stand. It doesn’t matter how big your space is, your there to make a long lasting impression on your visitors. You want to make sure you have your stand showing your brand, and what your brand means to you.
Be sure to include your contact details on your stand, so potential customers can take note of this easily in case they need, or want to contact you after the exhibition/trade show. We have a range of products ideal for your stand, whether its a 25 square foot space, or a 2.5 square foot space!
Ask us about exhibition signage. We have a range of products suitable for any space! Email: firstname.lastname@example.org
2. Engaging with potential customers
Remember, you’ll be engaging with your potential customers, and you want them to remember you. Being in front of your customers, face to face enables you to show them what your business is capable of achieving for them.
Take some of your products with you, and if you can provide them with a visual demonstration, even better! Either way, showing these people your portfolio, will help you to build strong client relationships.
Think about running a competition or offering giveaways. Let your customer register their interest by filling in a contact number or email address in exchange of a gift or entry to a competition can work very well. Branded pens and key rings can work well as they are cheap and can be used in the future. Also ensure you have business cards at the ready!
3. Promote your stand!
Make sure you use the various channels available to you to make sure that people know your going to be exhibiting. Using the likes of Facebook, Twitter, Linkedin and your own website enable you to get the message out there!
Have we missed anything you think should be on this list? Leave a comment below!